DOUG POTTER PORTFOLIO

All
Collateral
Digital/Web
Direct Mail
Email
Out of Home
Print
Social
Television
Video/Web Video
Closing USA Branding Facebook Campaign
Coldwell Banker Select Hospital Physician Recruitment Postcard Campaign
MOST POS Launch Campaign— Out-of-Home
DuPont HARMONY Herbicide “21st Century” Launch PrintCampaign
Ridgewell’s Quick ‘N’ Haute Banner Campaign
ViaHealth Plan Be Healthy Be Happy Print Campaign
Washington Park Mall Grand Opening Out-of-Home Campaign
DuPont CLASSIC Herbicide Branding Campaign— TV
Ridgewell’s Quick ‘N’ Haute Google Ads Campaign
Imperial Savings People Newspaper Campaign
Onondaga Community College Branding Mall Poster Campaign
Culligan Water, Rochester, NY Website
DuPont Roadside Weed Control Full Page Print Ad
Closing USA Branding Instagram Campaign
Fort Dodge Animal Health QUESTPlus Green Ads
U.S. Sweeps Website
DuPont HARMONY Herbicide “21st Century” Launch Direct Mail Campaign
DuPont CANOPY Herbicide Branding Campaign— Print
Larson Door New Market Penetration Direct Campaign
Childbirth Education Association Print Campaign
Cooper Crouse-Hinds What’s Next Full Page Trade Campaign
West & Company Jewelers Branding Consumer Mall Poster Campaign
ViaHealth Plan Website Redesign
OCC Foundation Capital Campaign Presentation Video

38 Years of Great Ideas

IT'S A STORY OF DELIVERING MEASURABLE RESULTS

  

Doug has worked for some of the world's largest agencies. For virtual start-ups. And everything in-between. But the one constant throughout his career has been a focus on delivering results. Yes, awards matter. And Doug's won enough to fill a few trophy cases. But what really matter, what gives him the greatest satisfaction, is producing work that delivers results the only place that really matters. The client's bottom line.

What he's capable of

Brand Development

Doug has led creative teams in the development of work that has helped build some of the world's most recognizable brands. Learn more...

Creative Strategy

Doug's given creative the rock-solid strategic foundation it needs in the hundreds of briefs he's written/co-authored. Learn more...

Creative Direction

Doug has a gift for seeing the potential in an idea and then guiding a team to take that idea to unexpected new heights. Learn more.

Copywriting

Doug has written for virtually every category imaginable, from consumer to B2B, healthcare to financial, higher ed to not-for-profit. See the work...

Integrated Marketing

Throughout his career, Doug has led the development of campaigns integrated across the widest possible range of media. Learn more...

Advertising

At the core of his experience, Doug has led the creation of work for the broadest range of traditional advertising tactics. Learn more...

Television/Video

Doug has written/creative directed/produced over 120 television commercials and over 30 videos/online videos. See the reels...

Radio/Music

Doug has written/creative directed/produced over 100 radio commercials, dozens of online audio segments and over two dozen jingles. Hear the reels...

 

Direct Marketing

Doug has integrated direct mail into every campaign he has ever worked on, from simple oversized postcards to dimensional mailings. Learn more...

Online/Email Marketing

Doug has written/creative directed scores of websites and mini-sites and dozens of successful email marketing campaigns. Learn more...

Mobile/Social

Doug has done several texting campaigns as well as a few Twitter and Instagram campaigns as well as on-going  efforts on Facebook. Learn more...

A Consummate Storyteller

USING THE MOST POWERFUL MEDIUM

  

The power of television lies in the powerful combination of moving pictures and sound. A combination that, when done right can touch us to our very soul. Or at the very least, make a combined rational/emotional connection that commands the response the client expects. From drama to comedy to testimonials and everything in-between, Doug's television and video work has used the power of television to maximum effect.

  

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