Branding Case Study
THE CURE FOR WHAT AILS THEM.
Weevils. Fleahoppers. Aphids. Plant bugs. They can cause cotton growers to experience a variety of unpleasant symptoms, like headaches, nausea, insomnia and more. But nothing makes those pests and the symptoms they cause go away like DuPont VYDATE. Which is probably why this campaign, taking a unique twist on some of the most famous over the counter remedy lines of all time, helped boost sales 7% in a stagnant category.
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