Direct Mail

UR Summer Session Direct Mail Campaign

A WHOLE NEW PERSPECTIVE ON SUMMER LEARNING. What better way to make summer classes at the University of Rochester the smart, yet cool way to spend summer vacation than print ads and direct mail (shown here) that sell like a vacation destination and a catalog...

DuPont HARMONY Herbicide “21st Century” Launch Direct Mail Campaign

A PRODUCT THIS REVOLUTIONARY REQUIRED A LAUNCH CAMPAIGN OF EQUAL PROPORTIONS. Prior to the introduction of DuPont HARMONY herbicide in 1989, controlling broadleaf weeds in wheat was anything but automatic. In fact, HARMONY was so effective that the only weed control option that could make...

MRT Agency Lead Generation DM

FINALLY. THE HOLY GRAIL AD AGENCIES HAVE LONG CRAVED— REAL PROOF THAT THE RESULTS THEY CLAIM ARE REAL AND ACTUALLY ACTIONABLE. What results of advertising are actionable? More importantly, actionable when it can actually do some good. In other words, in an integrated campaign, using...

Larson Door New Market Penetration Direct Campaign

EFFIE-AWARD-WINNING CAMPAIGN THAT OPENED A HUGE MARKET OF OPPORTUNITY FOR LARSON DOORS. In 1981, when Larson manufacturing needed to break into the greater Kansas City market, and fast, this direct campaign fit the bill. The pop-up teaser, followed by the door opening pull-out piece, went...

Imperial Savings Customer Referral Direct Mail

TURNING FRIENDS AND FAMILY INTO CASH SIMPLY TOOK THE RIGHT SYSTEM. There’s an old marketing truism— the best source for new customers is a satisfied customer— and his or her friends and family. Which was the foundation behind this customer referral program— which encouraged Imperial...

DuPont HARMONY Herbicide Dealer Support Campaign

GROWING THE HARMONY BRAND WITH A MORE COMPETITIVE, BOTTOM LINE ARGUMENT. Two years after the successful launch of DuPont HARMONY herbicide, economic pressures facing wheat growers, combined with aggressive pricing by competitors had begun to erode market share. This money-driven direct campaign, with premiums, made...

ViaHealth Plan Benefits Made Easy Direct— Mailer

CREATING MORE CUSTOMER INTERACTIONS THAN HUMANLY POSSIBLE. Selling health insurance is a one-on-one, person-to-person interactive business. But with a list of over 5,000 small-to-medium-sized businesses in the greater Rochester area, and just three salespeople dedicated to servicing them, meeting face-to-face with more than a fraction...

Coldwell Banker Select Hospital Physician Recruitment Postcard Campaign

TURNS OUT THAT ANYONE WANTING TO RECRUIT A DOCTOR SHOULD SEE ONE FIRST. As one might imagine, recruiting physicians to Rochester, NY is not the world’s easiest sell. Not when you’re looking for the best and the brightest. Sure, working for UR Medicine, fast becoming...

ImageNow Large Format “Perfection” Direct Mail Campaign

A PERFECTLY ANALOGOUS TAKE ON A CLIENT’S OBSESSION WITH QUALITY. Funny thing about large format printing. There is simply no room for error. When you are printing a 14-foot banner or a 7-foot by 3-foot banner stand, meticulousness isn’t merely a virtue. It is a...

ViaHealth Plan Benefits Made Easy Direct— Flash

CREATING MORE CUSTOMER INTERACTIONS THAN HUMANLY POSSIBLE. Selling health insurance is a one-on-one, person-to-person interactive business. But with a list of over 5,000 small-to-medium-sized businesses in the greater Rochester area, and just three salespeople dedicated to servicing them, meeting face-to-face with more than a fraction...

Washington Park Mall Grand Opening V.I.P. Invitation

CLIO-WINNING CAMPAIGN THAT GOT EVERYBODY TO COME SEE WHAT WAS IN STORE. Lying 30 miles north of Tulsa, Bartlesville, Oklahoma, was just close enough to the bigger city to justify not having its own shopping mall. After years of chafing over this inconvenience, the development...

St. Bonaventure University Gerontology Direct

LAUNCHING A WHOLE NEW MAJOR THAT’S ACTUALLY QUITE OLD. Gerontology is predicted to be one of the biggest growth career fields over the next two decades. Not surprisingly, it was to become St. Bonaventure University’s newest major, at the new Bogoni Center for Aging Studies....

GE Plastics LEXGUARD Direct Campaign

MAKING A BUSINESS DECISION OF PURE SELF-PRESERVATION. One look at the pictures in this direct campaign for GE LEXGUARD bullet resistant laminate makes choosing any other product really bad business. Response exceeded 32% and sales shot up over 20%.

Kodak E100 Professional Film Launch Direct

ONLY IN A PERFECT WORLD COULD THE RESULTS HAVE BEEN ANY BETTER THAN THIS. There is so much that is out of the professional photographer’s control, but their film should be the one thing above all else they can control. The new family of Kodak...

Chrysalis Vineyards Direct Campaign

THE METAMORPHOSIS FOR THIS START-UP WINERY KEEPS ON GROWING. This direct campaign continued the momentum started by the Chrysalis Best White Wine in America win, changing the conversation to legitimize Virginia wines and helping to make Chrysalis a household name. In the process, it generated...

ViaHealth Plan Be Healthy Be Happy Direct Mail Campaign

The final rebranding of ViaHealth Plan was built around the new tagline, “Be Healthy, Be Happy.” In support of the consumer television and print media efforts, there was a two pronged direct mail effort— a consumer promotion, in partnership with the American Cancer Society, with...
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