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SUNY Onondaga Branding Mall Poster Campaign

CHANGING THE PERCEPTION FROM A LAST RESORT TO THE SCHOOL OF CHOICE FOR THE AREA’S BEST AND BRIGHTEST. Like most community colleges Onondaga Community College suffered from a general perception that it was little more than a glorified high school. This integrated campaign, including television,...

Onondaga Community College Branding Mall Poster Campaign

CHANGING THE PERCEPTION FROM A LAST RESORT TO THE SCHOOL OF CHOICE FOR THE AREA’S BEST AND BRIGHTEST. Like most community colleges Onondaga Community College suffered from a general perception that it was little more than a glorified high school. This integrated campaign of six...

SUNY Onondaga Branding Outdoor Campaign

CHANGING THE PERCEPTION FROM A LAST RESORT TO THE SCHOOL OF CHOICE FOR THE AREA’S BEST AND BRIGHTEST. Like most community colleges Onondaga Community College suffered from a general perception that it was little more than a glorified high school. This integrated campaign, including television,...

Washington Park Mall Grand Opening Out-of-Home Campaign

CLIO-WINNING CAMPAIGN THAT GOT EVERYBODY TO COME SEE WHAT WAS IN STORE. Lying 30 miles north of Tulsa, Bartlesville, Oklahoma, was just close enough to the bigger city to justify not having its own shopping mall. After years of chafing over this inconvenience, the development...

Nationwide Insurance Evolution Airport Transit Campaign

THE EVOLUTION OF A REAL BRAND ICON. Real, local agents, who get to know customers and are able to tailor insurance products to meet their needs, real people who are there when problems arise, this separates Nationwide Insurance from supposed low-cost alternatives like GEICO. In...

Syracuse Opera Merry Widow Poster Campaign

HAVING MORE THAN A LITTLE FUN WITH A PARIS ICON. This award-winning newspaper and poster campaign generated a huge buzz for the Opera’s spring presentation by turning the most recognizable Paris landmark on its ear, and linking it in unusual ways with elements of the...

MOST POS Launch Campaign— Out-of-Home

A NEW PRODUCT LAUNCH THAT SWIPED A HUGE CHUNK OF BUSINESS. It was 1993, a full five years after POS was launched in California, that it finally made its way to the East Coast, when the MOST network launched POS in the Washington, DC and...

“A Closer Walk” Documentary Movie Poster

A FILM THAT CONTINUES TO CHANGE HOW THE WORLD SEES AIDS. When we created the lobby poster and developed the website for “A Closer Walk,” the ground-breaking documentary on AIDS, we had no idea how far it would go. The film became the most watched...

ViaHealth Nurses’ Week Campaign

CELEBRATING THE REAL HEROES IN SNEAKERS. Rather than celebrating millionaire athletes putting an orange ball in a hole ten feet off the ground, this campaign celebrates the men and women that deliver the human care, the healthcare excellence, that ViaHealth is known for. Moral within...
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