Print

West & Company Jewelers Branding Consumer Television Campaign

GIVING ONE-OF-A-KIND MASS APPEAL. Everyone likes to think of his (or her) significant other as being unique. And thus, uniquely deserving of a one-of-a-kind gift. This integrated campaign of television commercials (shown here), print ads and mall posters made the idea of custom jewelry quite...

West & Company Jewelers Branding Consumer Mall Poster Campaign

GIVING ONE-OF-A-KIND MASS APPEAL. Everyone likes to think of his (or her) significant other as being unique. And thus, uniquely deserving of a one-of-a-kind gift. This integrated campaign of television commercials, print ads and mall posters (shown here) made the idea of custom jewelry quite...

Ridgewell’s Quick ‘N’ Haute Print Campaign

So. Before there was GrubHub there was Quick ‘N’ Haute. Actually, the concept behind Quick ‘N’ Haute is far cooler than GrubHub. Because it gave everyone access to something impossible to get before this without an invitation. Without an invitation to some of Washington’s glitziest,...

Washington Park Mall Grand Opening Small Space Newspaper Campaign

CLIO-WINNING CAMPAIGN THAT GOT EVERYBODY TO COME SEE WHAT WAS IN STORE. Lying 30 miles north of Tulsa, Bartlesville, Oklahoma, was just close enough to the bigger city to justify not having its own shopping mall. After years of chafing over this inconvenience, the development...

Brighton Rotary Member Acquisition Newspaper Campaign

DEMONSTRATING UNRIVALED GLOBAL REACH, UNMATCHED LOCAL IMPACT. Why join the Rotary Club of Brighton, New York? Good question, considering the many service organization choices out there for someone looking to volunteer their time and energies with. But despite this, it is also an easy question....

Shattuck National Bank Branding Small Space Newspaper Campaign

THE OF GENUINE PEOPLE, GENUINE INTEREST. Shattuck OK, a small town about 150 miles west of Oklahoma City had few financial options. Either go with one of four banks with nothing  more than an ATM in town (with the nearest actual branch 40 miles away)....

DuPont HARMONY Herbicide “21st Century” Launch PrintCampaign

A PRODUCT THIS REVOLUTIONARY REQUIRED A LAUNCH CAMPAIGN OF EQUAL PROPORTIONS. Prior to the introduction of DuPont HARMONY herbicide in 1989, controlling broadleaf weeds in wheat was anything but automatic. In fact, HARMONY was so effective that the only weed control option that could make...

Rowe Furniture Store Within a Store Program

HELPING LOCAL FURNITURE STORES TAKE THEIR BUSINESS TO A BETTER PLACE. If you can’t beat ‘em, join ‘em, right. That was the idea behind franchised RoweShowPlace areas within local, mom & pop furniture stores. This customizable co-op campaign gave franchisees a professional look right from...

Imperial Savings People Newspaper Campaign

PUTTING THE HUMAN VALUE BACK INTO BANKING. At a time when people were just beginning to choose to interact with machines rather than the people at their financial institutions, this campaign was designed to remind banking customers of the benefits of real human interaction. Using...

Chrysalis Viognier Award Consumer Magazine Ad

A HUGE METAMORPHOSIS FOR THIS START-UP WINERY. When the average person thinks of great American wines, California, not Virginia, most likely springs to mind. Except in the greater Washington, DC area, where one local Virginia winery made a national name for itself when in 2001...

WGRC Prime Time Movie Small Space Newspaper Campaign

FOR THE LOVE OF MOVIES For any true movie fan, little bits of key trivia about some of the greats truly resonate.This campaign for prim time movies on WGRC, cable channel 5, which I concepted, wrote, art directed and creative directed is based upon fun...

Coldwell Banker Select Properties Value Newspaper Campaign

WHY CHOOSING ROCHESTER, NY, REAL ESTATE ISN’T A BLACK AND WHITE ISSUE. On the one hand, buying a home can be looked at in black and white terms. Price. Mortgage interest rate. Taxes. Trends in sales price growth. But if all you look at is...

Closing USA Closed By Full Page Print Campaign

SEEMS THAT THE PEOPLE WHO CLOSE THE DEAL FOR PEOPLE ARE A PRETTY BIG DEAL. When it comes down to closing on every home sale, it comes down to one, or two, people taking o major step toward realizing their dreams. And when it comes...

Closing USA Branding Full Page Print Campaign

CLOSING THE DEAL ON THE BEST MINORITY-CERTIFIED PARTNER FOR CLOSING DEALS. Today, financial institutions are compelled to find minority-certified vendors for at least a portion of their business. It’s the law. Thanks to a little thing called the Dodd-Frank Wall Street Reform and Consumer Protection...

Del Mar Satellite Wagering Newspaper Campaign

BETTING ON SATELLITE WAGERING BECOMING A RUNAWAY WINNER. Everything comes first to California it seems. And Satellite Wagering came to Del Mar Racetrack all the way back in 1987. That’s right, 1987. And when it did, this campaign gave those craving the adrenaline that comes...

DuPont Roadside Weed Control Full Page Print Ad

HELPING TRANSPORTATION WORKERS PREVENT GROWING DANGERS. Unwanted vegetation along our nation’s roadways can be an extremely unsightly, and often dangerous, problem. A problem that can have life-threatening, and legally compromising consequences. This full page print ad highlights the problem, and the optimal solution: DuPont Roadside...

Appalachian Wildwaters Summer Print Campaign

MOTIVATING MORE PEOPLE TO GO ON THE WILD SIDE. Some of the best whitewater rafting in the country can be found in West Virginia. Unfortunately, business at Appalachian Wildwaters wasn’t moving as fast as the rivers they ran on. All that changed after this print,...

DuPont ALLY Herbicide Spread Print Ad

NOW, CONTROLLING WEEDS IS KID’S STUFF. Consistent, short-term residual weed control in wheat and barley has, prior to this, been elusive. But now, with revolutionary, safe, low-dose ALLY Herbicide from DuPont, consistent short-term residual control of over 30 broadleaf weeds and grasses is a reality....

DuPont ASANA Insecticide Branding Campaign— Print

THIS CONCEPT PULLED ITSELF OUT OF THE SKY. Cotton is the most intensively managed crop grown in the United States. On a 1,000 acres of cotton, a grower could easily need 11-12 applications of a synthetic pyrethroid insecticide over the course of a season, at...

DuPont BLADEX Herbicide Re-Branding Print Campaign

MAKING A LOT OUT OF NOTHING. After 25 years on the market, BLADEX  was hardly the new, innovative choice. It was no longer the best at controlling any particular weed, but very good at controlling them all (something no competitor could claim). And it worked...

DuPont CANOPY Herbicide Branding Campaign— Print

NEVER DOUBT THE POWER OF THE ANALOGY. To soybean growers, only two weeds matter. And this campaign, which ran over three years, with a dozen different executions, left no doubt in the grower’s mind that CANOPY was the sure-fire choice to eliminate them. Which, in...

DuPont CLASSIC Herbicide Branding Campaign— Print Year 1

A CLASSIC MARKETING SUCCESS STORY. After two unsuccessful brand launch attempts, this innovative herbicide (one 2 oz. bottle treats 100 acres), was languishing with just 2% market share. This campaign, which became arguably the most loved DuPont herbicide campaign ever among farmers— helped market share...

DuPont CLASSIC Herbicide Branding Campaign— Print Year 2

A CLASSIC MARKETING SUCCESS STORY. After two unsuccessful brand launch attempts, this innovative herbicide (one 2 oz. bottle treats 100 acres), was languishing with just 2% market share. This campaign, which became arguably the most loved DuPont herbicide campaign ever among farmers— helped market share...

NEC e900 Monitor Print Ad

IF EVER A PRODUCT NEEDED A BRIGHT IDEA, IT WAS THIS ONE. This tongue-in-cheek dramatization powerfully drives home just how eye-catching a 25% brighter computer monitor could be, in the process creating a whole new playing field for the new 19-inch NEC Multi-Sync e900, a...

Green Seifter Print Campaign

MAKING THE VALUE OF SUPERIOR EXPERTISE EASY TO SEE. In the long run, it’s not how much your law firm charges you that matters. It’s how much they save you in avoided liability, or how much they can reap for you in discovered opportunity.

United Way Volunteer Recruitment Newspaper Campaign

USING INSPIRATION, AND A LITTLE GUILT, AS MOTIVATION. It was a sobering statistic. Over 80% of United Way agency volunteers across San Diego County were court-appointed. Essentially serving a sentence as a volunteer, doing community service in place of a jail sentence. There, for the...

West & Company Jewelers Branding Consumer Print Campaign

GIVING ONE-OF-A-KIND MASS APPEAL. Everyone likes to think of his (or her) significant other as being unique. And thus, uniquely deserving of a one-of-a-kind gift. This integrated campaign of television commercials, print ads (shown here) and mall posters made the idea of custom jewelry quite...

SUNY Onondaga Branding Print Campaign

CHANGING THE PERCEPTION FROM A LAST RESORT TO THE SCHOOL OF CHOICE FOR THE AREA’S BEST AND BRIGHTEST. Like most community colleges Onondaga Community College suffered from a general perception that it was little more than a glorified high school. This integrated campaign, including television,...

UR Rochester Scholars Print Campaign

GIVING KIDS WHO WANT TO GROW UP FASTER A SMARTER WAY TO DO IT. Say you’re a teen in middle or high school. How would you rather spend your winter or sprint break? Home? On vacation with your parents? Or off on your own doing...

UR Summer Session Print Campaign

A WHOLE NEW PERSPECTIVE ON SUMMER LEARNING. What better way to make summer classes at the University of Rochester the smart, yet cool way to spend vacation than print ads (shown here)  and direct mail that sell like a vacation destination and a catalog that...

UR Continuing Education Print Campaign

A CHALLENGE TO EXERCISE FROM A DIFFERENT PERSPECTIVE. Strengthening the mind. Toning the brain. With workouts beyond just pumping iron. Or doing intensive cardio. Two metaphors that play very well to working adults looking to continually improve their mental abilities. This small space newspaper campaign...

SanDisk Ultra II SD Card Trade Spread Campaign

MAKING ONE SD CARD ULTRA INDISPENSABLE. This campaign showed photo retailers that SanDisk got their professional photography audience, and then got them to order Ultra II 8 gigabyte SD cards in record numbers.

Mediatech Print Ad

NOT LETTING BAD OR MISSING TAPES BE A CAREER ENDER. Using the most famous executive to lose his job over tapes as an a creative hook, this ad makes the business case for Mediatech, a media trafficking and dub house with a spotless reputation for...

Logisoft Print Campaign

YOU GET WHAT YOU PAY FOR. Promoting value in web development has always been tough, mainly because most clients insist on tying it to features, like technology, coding skills, server capacity, etc. But in reality, web development is like most things—the end result’s benefits speak...

Kodak Professional Product Ads

SPEAKING THE LANGUAGE OF ADVERTISING PROFESSIONALS. Computer layouts that look “almost” as good as the final product have a nasty tendency to spark debate over everything but what’s really important— the idea. The ad for the Kodak Digital Science Desktop Color Proofer 9000 depicts the...

Garlock Sealing Technologies Print

GIVING MANUFACTURERS NEW REASONS NOT TO BLOW A GASKET. From an innovative inflatable seal to a program designed to help companies improve the overall profitability of their operations through better sealing technologies, these ads sealed a stronger brand position for Garlock.

Flower City Glass Residential Windows Consumer Magazine Campaign

OPENING NEW WINDOWS ON ROCHESTER’S WORLD. Flower City Glass was Rochester, New York’s leading commercial glass wholesaler and auto glass retailer, and was now making a foray into the highly competitive residential window market, with a portfolio of four manufacturers, covering the gamut of price...

Cooper Crouse-Hinds What’s Next Full Page Trade Campaign

THE POWER OF ESP, TECHNOLOGY THAT PREVENTS DISASTERS BEFORE THEY HAPPEN. When the product you sell is perceived to be a commodity, any small difference can be huge. A major advance, a real game-changer. In the case of Cooper Crouse-Hinds, the world’s leading provider of...

Bailey, Carr & Co. CPAs Small Space Newspaper Campaign

THE INTEGRITY OF THIS CAMPAIGN LIES IN WHAT IT DOESN’T EXAGGERATE. Saying you have integrity is a lot like saying, “Trust me.” Not really believable. These are things only proven by experience. Hence the tongue-in-cheek, self-deprecating angle this campaign takes to make its point.

Eastman EXR 16mm Film Print Campaign

PROVING THAT EVEN WHEN BUDGETS ARE TIGHT, FILM IS THE SPOT ON CHOICE. If you couldn’t afford to shoot a TV spot on 35mm film, 1-inch videotape was seen as the only viable alternative. Yet, as this campaign proved, advances in 16mm quality, with Eastman...

Eastman Motion Picture Film EXR Film Story Campaign

THE DREAM ANYONE IN FILM CAN RELATE TO. How to promote a revolutionary new color negative motion picture film, in a still, static magazine ad, when it must be seen to be believed? By telling a story that anyone who has broken into the film...

Fresh Fields Grand Opening Newspaper Campaign

REMINDING PEOPLE WHAT’S GOOD FOR THEM. This may have been the easiest, and most fun, campaign I ever worked on, because the differences between your average supermarket and a healthy foods supermarket like Fresh Fields were so clear, so visceral, so riveting. This campaign helped...

Childbirth Education Association Print Campaign

ON A CAMPAIGN TO MAKE LABOR LESS TAXING. When a couple is pregnant, labor is something that is definitely in their future. To avoid having that labor be more difficult than it needs to be, they’ll need an education. The kind of education they’ll get...

Kodak 9000C Extraoral Panoramic Imaging System Ad

ENABLING DENTAL PRACTICES TO SEE THEIR PATIENTS FROM A DIFFERENT, BETTER PERSPECTIVE. How dentists are able to treat their patients is largely a factor of how they see their patients. And the Kodak 9000C Extraoral Panoramic Imagin System gives them unmatched power and flexibility to...

Carestream DRX Portable Digital Radiology System Campaign

MULTIPLYING TREATMENT OPTIONS, THE DRX IS A PERFECT PORTABLE RADIOLOGY FIT This two-spread-ad campaign uses two uniquely creative approaches— one verbal, one visual, to highlight the versatility and flexibility of the new DRX Portable Digital Radiology System, and how it can optimize treatment options in...

ViaHealth Plan Be Healthy Be Happy Print Campaign

The final rebranding of ViaHealth Plan was built around the new tagline, “Be Healthy, Be Happy.” In support of the two-spot television campaign three 4-color ads running regional editions of major magazines like Time, Newsweek and People, quarter page black and white versions of those ads...

ViaHealth Human Care Launch Full Page Newspaper Ad

OWNING THE HUMAN HALF OF THE HEALTH CARE EQUATION. When four hospitals came together to form ViaHealth, the common thread of superiority versus the competitive health care system was the singular, deeply personal level of care each delivered. Not to say that they didn’t have...

ViaHealth Human Care Extension Campaign

MAKING HUMAN CARE EXCELLENCE SPECIFICALLY TANGIBLE. Following the successful launch of the new ViaHealth brand, the challenge was to make the brand message tangible, relatable, linked directly to specific centers of excellence within the hospital system. The first two centers of excellence chosen were cardiac...

Fort Dodge Animal Health CYDECTIN Rocket Cow Ad

GIVING DAIRY FARMERS A DIFFERENT PERSPECTIVE ON A COMMON PRACTICE. A speedier path to profitable milk production. It’s what every dairy farmer craves. And what Fort Dodge CYDECTIN Pour-On Dewormer delivers. Without the need for a strap-on booster.

Fort Dodge Animal Health Feline Campaign

DEMONSTRATING SCIENCE WITH CONSCIENCE. For several years, a perception had grown within the veterinary community that inactivated vaccines were more likely to lead to injection site sarcomas than activated vaccines, when in fact, the exact opposite is true. These ads were designed to flip the...

Pfizer Animal Health Image Campaign

A CAMPAIGN THAT COULD WORK PFOR ONLY ONE COMPANY. This print campaign was designed to brand key elements of pet/animal ownership in a way only Pfizer Animal Health could. Dogs and cats are typically viewed as members of the family, which we took ownership of...

KODAK Professional Products This Is Reality Campaign

THIS IS AS CONTROLLABLY PERFECT AS THE REALITY OF THE REAL WORLD GETS. Advertising may not be brain surgery, but getting from concept to execution, bringing the original vision to full, vibrant life, in any type of print medium is fraught with peril. Just ask...

REPLENISH Launch Campaign

AN UNFORGETTABLE CAMPAIGN FOR A TOTALLY FORGETTABLE PRODUCT. According to the United Nations Environmental Programme,  plastic consumption worldwide exploded from 5.5 million tons in the 1950s to 38 million tons by 1993.  More shocking than plastic consumption is what happens to it when we’re done...

REVISYS Launch Campaign

WHAT BEGAN AS AN EFFORT TO HELP SAVE THOUSANDS OF LIVES EVOLVED INTO A LINE OF SUPPLEMENTS TO IMPROVE THE LIVES OF MILLIONS. In developing a vitamin supplement to help breast cancer patients, Australian Cancer Technologies scientists made an important discovery that unlocked the door...
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