Appalachian Wildwaters Summer Banner Ad Campaign
MOTIVATING MORE PEOPLE TO GO ON THE WILD SIDE.
Some of the best whitewater rafting in the country can be found in West Virginia. Unfortunately, business at Appalachian Wildwaters wasn’t moving as fast as the rivers they ran on. All that changed after this integrated campaign of six print ads, six banner ads and six cable TV commercials, which boosted reservations over 26% and sold out summer reservation packages in just 2 weeks!