Brighton Rotary Member Acquisition Newspaper Campaign

Brighton Rotary Member Acquisition Newspaper Campaign

DEMONSTRATING UNRIVALED GLOBAL REACH, UNMATCHED LOCAL IMPACT.

Why join the Rotary Club of Brighton, New York? Good question, considering the many service organization choices out there for someone looking to volunteer their time and energies with. But despite this, it is also an easy question. If, that is, one wants to make the biggest impression with their time and energies. That is because, for a small, local club, the Rotary Club of Brighton makes such a huge impression. This integrated membership acquisition campaign utilized six one-column newspaper ads, shown here, six complimentary emails and six complimentary banner ads membership campaign was designed to define the Club’s brand in terms potential members could relate to, and want to be a part of. With a small expenditure of just $2,500, matched 100% by Rotary International, membership increased 12%.

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