U.S. Sweeps Website
MAKING THE CHOICE OF A SWEEPSTAKES PARTNER NO CONTEST.
The tone and conceptual excellence of the headlines and minimalist copy on this website were absolutely critical to get absolutely right, as the two audiences, advertising agency account/creative staffs and client marcom personnel have an extremely high bar, i.e. are rather judgemental of the creative work of partners they choose to work with. Closure on new business leads increased by a whopping 30$ after the site went live.