Closing USA Branding Instagram Campaign
CLOSING THE DEAL ON THE BEST MINORITY-CERTIFIED PARTNER FOR CLOSING DEALS.
Today, financial institutions are compelled to find minority-certified vendors for at least a portion of their business. It’s the law. Thanks to a little thing called the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010. But there are barriers that stand in the way of their doing this for critical areas of their business. Like title and closing services. Like their comfort with their relationships with existing vendors. And worry that any minority certified title and closing vendor (which by and large tend to be small) could match the level of professionalism, high-tech capability and service that the larger vendors they have been using could provide. Which is what makes Closing USA such a unique option. Providing the best of both worlds, while enabling them to fulfill their minority vendor requirements. This campaign of three Instagram ads mirrored the three Facebook ads, three banner ads, three trade print ads, and five emails, was designed to challenge their perceptions in fun, yet business-like ways. And help them close in on a vendor relationship that drives success on all levels.