Del Mar Satellite Wagering Newspaper Campaign
BETTING ON SATELLITE WAGERING BECOMING A RUNAWAY WINNER.
Everything comes first to California it seems. And Satellite Wagering came to Del Mar Racetrack all the way back in 1987. That’s right, 1987. And when it did, this campaign gave those craving the adrenaline that comes from the thundering hooves and anticipation of whether or not you have a winner an alternative to waiting until the next year’s Del Mar season opens. Wagering on the races a couple hundred miles north, at Hollywood Park. In its inaugural season, campaign had bettors comin’ a runnin,’ shattering attendance expectations by 40%!