DuPont BLADEX Herbicide Re-Branding Print Campaign
MAKING A LOT OUT OF NOTHING.
After 25 years on the market, BLADEX was hardly the new, innovative choice. It was no longer the best at controlling any particular weed, but very good at controlling them all (something no competitor could claim). And it worked well in conjunction with almost any other product and fit any application strategy, making its versatility essential for all farms. Almost. Sales increased for the first time in 8 years.