DuPont CANOPY Herbicide Branding Campaign— TV
NEVER DOUBT THE POWER OF THE ANALOGY.
To soybean growers, only two weeds matter. And this campaign, which ran over three years, with a dozen different executions, left no doubt in the grower’s mind that CANOPY herbicide was the sure-fire choice to eliminate them. Which, in turn, boosted sales 21%. The first year of the integrated campaign consisted of six TV commercials, two of which are shown here, and four print ads.
Related items
Washington Park Mall Grand Opening Small Space Newspaper Campaign
CLIO-WINNING CAMPAIGN THAT GOT EVERYBODY TO COME SEE WHAT WAS IN STORE. Lying 30 miles north of Tulsa, Bartlesville, Oklahoma, was just close enough to the bigger city to justify not having its own shopping mall. After years of chafing over this inconvenience, the development…
ViaHealth Plan “A Plan For Life” TV
A HEALTH PLAN EASY TO LIVE WITH. In order to more effectively tie patients to ViaHealth physicians, the hospital system began offering its own health plan in 1997. With half of the area physicians, and all of the area’s pediatricians, and substantially lower rates than…
Appalachian Wildwaters Summer Banner Ad Campaign
MOTIVATING MORE PEOPLE TO GO ON THE WILD SIDE. Some of the best whitewater rafting in the country can be found in West Virginia. Unfortunately, business at Appalachian Wildwaters wasn’t moving as fast as the rivers they ran on. All that changed after this integrated…
Medingen Evalu8 Sales Kit
INVENTION IS THE NECESSITY OF THIS BETTER INCUBATOR SYSTEM. In a world where there seems to be no end to medical innovation, in biomedicine, biotechnology and life sciences, the success rate starting up and spinning off companies to commercialize this innovation was a miserable 10%….