DuPont CLASSIC Herbicide Branding Campaign— TV

DuPont CLASSIC Herbicide Branding Campaign— TV

A CLASSIC MARKETING SUCCESS STORY.

After two unsuccessful brand launch attempts, this innovative herbicide (one 2 oz. bottle treats 100 acres), was languishing with just 2% market share. This campaign, which became arguably the most loved DuPont herbicide campaign ever among farmers— helped market share jump to 16% in two short years. The first spot was one of six from the campaign’s first year, the next one of six from year two.

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