DuPont CLASSIC Herbicide Branding Campaign— TV
A CLASSIC MARKETING SUCCESS STORY.
After two unsuccessful brand launch attempts, this innovative herbicide (one 2 oz. bottle treats 100 acres), was languishing with just 2% market share. This campaign, which became arguably the most loved DuPont herbicide campaign ever among farmers— helped market share jump to 16% in two short years. The first spot was one of six from the campaign’s first year, the next one of six from year two.