Fresh Fields Grand Opening Newspaper Campaign

Fresh Fields Grand Opening Newspaper Campaign

REMINDING PEOPLE WHAT’S GOOD FOR THEM.

This may have been the easiest, and most fun, campaign I ever worked on, because the differences between your average supermarket and a healthy foods supermarket like Fresh Fields were so clear, so visceral, so riveting. This campaign helped launch 20 new stores, in five new markets, including Chicago and Philadelphia, before the company was bought by healthy foods giant, Bread & Circus.

Categories
WordPress Theme built by Shufflehound. © 2017 Doug Potter Copy Creative Direction