Imperial Savings Customer Referral Direct Mail
TURNING FRIENDS AND FAMILY INTO CASH SIMPLY TOOK THE RIGHT SYSTEM.
There’s an old marketing truism— the best source for new customers is a satisfied customer— and his or her friends and family. Which was the foundation behind this customer referral program— which encouraged Imperial Savings customers to “Bank On the Buddy System,” where, for every referral who opened a new checking or savings account, Imperial Savings customers could earn $50. Simple. But effective. The program resulted in over 3,200 new accounts, beating the goal by over 1,200! This is the statement stuffer direct mail that drove the program.