Onondaga Community College Branding Mall Poster Campaign
CHANGING THE PERCEPTION FROM A
LAST RESORT TO THE SCHOOL OF CHOICE
FOR THE AREA’S BEST AND BRIGHTEST.
Like most community colleges Onondaga Community College suffered from a general perception that it was little more than a glorified high school. This integrated campaign of six television commercials, six print ads, four billboards and four large mall posters, shown here, demonstrates that Onondaga Community College is 180 degrees from that, by letting the students and faculty tell their stories of inspiration and success in their own words, all against the backdrop of a campus much more like what you would expect to see at a four-year university. Here we highlight the print and out-of-home elements of the campaign.