Pfizer Animal Health Image Campaign

Pfizer Animal Health Image Campaign

A CAMPAIGN THAT COULD WORK PFOR ONLY ONE COMPANY.

This print campaign was designed to brand key elements of pet/animal ownership in a way only Pfizer Animal Health could. Dogs and cats are typically viewed as members of the family, which we took ownership of as “pfamily.” Horse owners have a unique friendship with their animal, which we took ownership of  as “friendship.” Cattle ranchers see their herd as a force for profit, which we took ownership of  as “pforce.”

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