Scripps Memorial Hospital Print Campaign

Scripps Memorial Hospital Print Campaign

GIVING HIGH-TECH HEALTH CARE A NEW LOOK AND FEEL.

Scripps Memorial Hospital had a long-standing reputation for quality. But as they moved to establish centers of excellence within the hospital, the challenge was to both transfer that Scripps brand equity and build upon it, to create a unique sub-brand position for each center in the minds of healthcare consumers.

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