St. Bonaventure University Gerontology Direct
LAUNCHING A WHOLE NEW MAJOR THAT’S ACTUALLY QUITE OLD.
Gerontology is predicted to be one of the biggest growth career fields over the next two decades. Not surprisingly, it was to become St. Bonaventure University’s newest major, at the new Bogoni Center for Aging Studies. At a time when a job after graduation is no longer a given, a major projected to have more jobs than graduates almost sold itself. The campaign generated leads that fueled the recruitment process that filled the inaugural freshman class’ 96 slots in less than 4 months.