UR Continuing Education Print Campaign

UR Continuing Education Print Campaign

A CHALLENGE TO EXERCISE FROM A DIFFERENT PERSPECTIVE.

Strengthening the mind. Toning the brain. With workouts beyond just pumping iron. Or doing intensive cardio. Two metaphors that play very well to working adults looking to continually improve their mental abilities. This small space newspaper campaign drove higher fall course admissions for University of Rochester Part Time Studies and Continuing Education.

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