UR Rochester Scholars Print Campaign
GIVING KIDS WHO WANT TO GROW UP FASTER A SMARTER WAY TO DO IT.
Say you’re a teen in middle or high school. How would you rather spend your winter or sprint break? Home? On vacation with your parents? Or off on your own doing all sorts of really cool stuff, at college, getting a brief taste of what lies ahead in just a few years? It’s a question that answers itself. And this campaign of print ads and direct-mailed program brochures almost wrote itself, too.