UR Summer Session Direct Mail Campaign

UR Summer Session Direct Mail Campaign

A WHOLE NEW PERSPECTIVE ON SUMMER LEARNING.

What better way to make summer classes at the University of Rochester the smart, yet cool way to spend summer vacation than print ads and direct mail (shown here) that sell like a vacation destination and a catalog that looks, and sounds like a hot mag off the newsstand? Naturally, class registration took off earlier, and faster than ever.

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