ViaHealth Branding Annual Report
OWNING THE HUMAN HALF OF THE HEALTH CARE EQUATION.
When four hospitals came together to form ViaHealth, the common thread of superiority versus the competitive health care system was the singular, deeply personal level of care each delivered. Not to say that they didn’t have a technological edge in certain areas, but the university-based competition was perceived as owning that position. The decision was made to work first from our position of strength before taking them on head-on in specific areas where we could prove an advantage, like cardiac surgery. Hence was born Human. Care. And an award-winning campaign that was so successful, the competitive system spent 12 times as much in the next year just to combat it. This is the Annual Report from the brand launch year.