ViaHealth Plan “A Plan For Life” TV
A HEALTH PLAN EASY TO LIVE WITH.
In order to more effectively tie patients to ViaHealth physicians, the hospital system began offering its own health plan in 1997. With half of the area physicians, and all of the area’s pediatricians, and substantially lower rates than the Blue Cross Blue Shield HMOs being offered at the time, this new plan offered a choice consumers could live with for a long, long time. This spot highlights the life dreams we all have for our children.