ViaHealth Plan “Change” TV

ViaHealth Plan “Change” TV

A CHANGE THAT WILL DO YOU GOOD.

In the third year of this hospital-based health plan, the focus was to get consumers to change from the more expensive Blue Cross Blue Shield plans to this more cost-effective, yet still high quality plan. This spot portrayed the change as something meant sacrificing nothing, while providing something better, seen through the eyes of a family making a move to a new house— it’s a change that would do them good.

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