West & Company Jewelers Branding Consumer Television Campaign
GIVING ONE-OF-A-KIND MASS APPEAL.
Everyone likes to think of his (or her) significant other as being unique. And thus, uniquely deserving of a one-of-a-kind gift. This integrated campaign of television commercials (shown here), print ads and mall posters made the idea of custom jewelry quite appealing to a much broader audience than one might expect, boosting sales 27%.