West & Company Jewelers Branding Consumer Print Campaign
GIVING ONE-OF-A-KIND MASS APPEAL.
Everyone likes to think of his (or her) significant other as being unique. And thus, uniquely deserving of a one-of-a-kind gift. This integrated campaign of television commercials, print ads (shown here) and mall posters made the idea of custom jewelry quite appealing to a much broader audience than one might expect, boosting sales 27%.