West & Company Jewelers Branding Consumer Print Campaign
GIVING ONE-OF-A-KIND MASS APPEAL.
Everyone likes to think of his (or her) significant other as being unique. And thus, uniquely deserving of a one-of-a-kind gift. This integrated campaign of television commercials, print ads (shown here) and mall posters made the idea of custom jewelry quite appealing to a much broader audience than one might expect, boosting sales 27%.
Related items
Imperial Savings People Newspaper Campaign
PUTTING THE HUMAN VALUE BACK INTO BANKING. At a time when people were just beginning to choose to interact with machines rather than the people at their financial institutions, this campaign was designed to remind banking customers of the benefits of real human interaction. Using…
Rowe Furniture Store Within a Store Program
HELPING LOCAL FURNITURE STORES TAKE THEIR BUSINESS TO A BETTER PLACE. If you can’t beat ‘em, join ‘em, right. That was the idea behind franchised RoweShowPlace areas within local, mom & pop furniture stores. This customizable co-op campaign gave franchisees a professional look right from…
ViaHealth Plan “Change” TV
A CHANGE THAT WILL DO YOU GOOD. In the third year of this hospital-based health plan, the focus was to get consumers to change from the more expensive Blue Cross Blue Shield plans to this more cost-effective, yet still high quality plan. This spot portrayed…
ViaHealth Plan Benefits Made Easy Direct— Flash
CREATING MORE CUSTOMER INTERACTIONS THAN HUMANLY POSSIBLE. Selling health insurance is a one-on-one, person-to-person interactive business. But with a list of over 5,000 small-to-medium-sized businesses in the greater Rochester area, and just three salespeople dedicated to servicing them, meeting face-to-face with more than a fraction…